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AI is fundamentally reshaping search in 2025, turning chatbots and generative overviews into primary research tools. Instead of focusing on keyword rankings, successful agencies are structuring content around natural-language questions and making pages easy for large language models to read and cite. Classic SEO foundations—solid technical architecture, clear expertise and trust signals, and structured data—remain essential, but the emphasis is shifting toward brand visibility within AI-generated answers. As conversational search reduces clicks, agencies must adopt new metrics that track AI-based visibility and prioritize strategic thinking over tactical execution. In short, the future of SEO isn’t about abandoning what works; it’s about adapting it for a world where AI often answers first.